![]() It was the intent of this video to show how teamwork could overcome the impossible. The commercial proved so successful that LG invited me back to do a live, scaled-down version several times a day (on top of a running washer of course) at IFA, the massive European consumer electronics show in Berlin, Germany. (In my line of work, I have received a lot of hairspraying from my clients over the years before appearing on tv, but this was one of the most extreme hairspray encounters I’ve had so far.) I love this project because it is a great example of how creative marketing can get, and how a product improvement can be told through a story that must be seen to be believed. They even had engineers onsite to get the washer to run continuously, 24 hours a day, filled with wet clothes throughout the build and the shoot. But, the final project set a new Guinness Record and was featured as a television commercial all across Europe. I was impressed because this washer, even when packed full with wet socks, doesn’t really even vibrate. Then, they flew me to Seoul to build with a film crew in a massive studio for the commercial. ![]() Yes, a whole washing machine was sent to me in the US all the way from their production facility in Korea so I could make sure it would work as a cardstacking surface. First, they overnighted me a washer to try building on it at home. To make their point in a very dramatic and visual way, LG and I embarked on a unique challenge to create a Guinness World Record on top of an actual, loaded, spinning, washing machine. LG contacted me to say that they had developed a washing machine that boasts minimal vibrations, and they were not kidding. Guinness World Record Television Commercial A tower like this could be built in an endless array of designs. The answer is that it is just a design I came up with, and that’s half the fun. A common question I get about this project is if the tower is a replica of some very tall building. That’s about 140 pounds of cards for one tower alone. ![]() The tallest spire required more than 1,000 decks of cards to construct. In the composition, you can see that tallest tower itself, with many other buildings surrounding it. This particular Guinness Record, my newest World’s Tallest House of Cards at 25 feet, was built for the State Fair of Texas. ![]() In fact, for this project, we removed some ceiling tiles in the event space so I could build up into the attic as high as it would go. How tall could I build? The sky’s the limit I’m only limited by time and how high a ceiling I have. I’ve broken my own record many times-each time a little taller. My first record was 14 feet 6 inches tall, and this one, my newest, is almost exactly 25 feet tall. The first time I built a Guinness World Record like this, I was still in high school. ![]()
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